• Commercial Dance
• Movement Direction
• Character Direction
• Artist Direction
Eclectic collective Regulaz are a trio of singers/songwriters from the Caribbean island of Trinidad. Their ‘Urban Pop’ sound can be described as a unique blend of hip-hop, pop and dance music.
“Get Loud” is a fusion of flavours derived from their rich island heritage, along with pop, hip-hop and electronic influences from around the world.
The concept of the video was to create commercial promo employing all the usual trappings of fast life, faster car and fastest women, but with a strong sense of parody & comedy aspect.
Flying all the way from Trinidad, club scenes were shot at the state of the art Fire Club in London. As well as movement direction of the artists & dancers through the scenes, dancers we’re choreographed with post techniques such as mirroring in mind to create kaleidoscopic images heightening the sensory response to the highly visual LED screens and lights in the club.