• Mass Movement Direction
• Character Direction
• Stunt Direction
This commercial was a branding campaign for Daily Star Sunday. With a cast of 75 characters starting with footballers scoring a goal, to dancing policemen, politicians, cheerleaders, builders to old grannys joining in, the commercial invited people from all walks of life to ‘Celebrate Sunday’.
Mass movement choreography & direction was created for the large cast & specific featured characters to reflect the joyful celebration of the brand & commercial.