• Mass Movement Direction
• Character Direction
• Artist Direction
Mars reworked New Order’s 1990 #1 hit ‘World in Motion’ for a commercial for the Mars Bar to promote England’s involvement in the FIFA World Cup & the repackaging of the UK Mars with the St. George cross.
20 years after becoming an unlikely pop star with his rap in the song World In Motion, former England footballer John Barnes reprises his performance with a slightly amended version of the original with the line ‘Three lions on our Mars’ to reflect the brand tie-up. The TV ad gives a tongue-in-cheek nod to the 1990 original.
The movements of the Keith Allen lookalike & the supporting artists behind Barnes were carefully choreographed to seamlessly enter & build up to a united joyful feel-good celebration.