• Commercial Dance
• Character Direction
• Artist Movement Direction
Dutch DJ and dance musician Sidney Samson teamed up with Miami rapper/producers Wizard Sleeve to release this catchy club single ‘Riverside’.
The video features on screen painting & animation to a room full of posters. A super hot girl playing 2 characters, dances & interacts with artists physically & through the posters & animation. The choreography & movement compliments this continual movement, energy & clever playfulness. A fun inclusive dance was created for the chorus to encourage people to imitate & emulate. There is also the use of bold body shapes to create visual typography.
As part of the digital marketing campaign a behind the scenes viral was shot on the video shot called ‘Riverside Yourself’, encouraging people to learn the dance & upload their own version (http://www.youtube.com/watch?v=YejslARQb8c)
The result is popular versions of the song & dance taking over the clubs & have become internet sensations with one making it to number 5 on MTV’s most watched videos.
‘Riverside’ reached #1 on the Irish Singles Chart, & #2 on the UK Singles Chart.