4Music is a music and entertainment channel broadcasting music and entertainment programming from Channel 4 and specially shot music led shows.

These idents depict a series of day to day scenes that are transformed with the addition of brand 4Music. The idea was to take everyday actions, add a twist to make the mundane fun.

Using pink as a metaphor for 4Music, Del casted & choreographed the talent for the idents who interact with the super styled studio sets to create a fresh, fun, cool energy that viewers could relate to from scenarios & environments they are familiar with.