DCM x Natwest | Mission: Impossible
Digital Cinema Media (DCM) UK’s biggest cinemas advertising supplier and National Westminster Bank (NatWest) UK’s major retail and commercial bank, partner up to creatively use iconic new film releases to empower & protect customers from cyber fraud through it’s award winning banking app.
To celebrate the release of blockbuster Mission: Impossible – Fallout, a cinematic rooftop chase scene was devised as a nod to the action film series to showcase the Natwest Banking App’s Face ID security feature. A secret agent escapes security and attempts to steal a bank account passcode but is amusingly thwarted by the facial recognition software of NatWest’s security.
Del worked with the lead actors playing the secret agent and security on their movements passes in relation to camera direction during their chase in particular for the opening stunt sequence revealing the security guard and his big jump from a higher roof.
The campaign won the Silver Award for Best Use of Cinema at the Festival of Media Global Awards