Lululemon Athletica Inc., commonly known as lululemon is a pioneering Canadian-American multinational premium athletic apparel retailer creating technical chic athletic apparel for yoga, running, training, and other exercises revolutionising the athleisure look – comfortable clothing functional for exercise while being stylish enough to wear for everyday casual activities.

Lululemon effectively markets itself through working with brand ambassadors and influencers in the fitness and lifestyle industries who embody a lifestyle and values and the brand’s vision and commitment to living a full life that Lululemon consumers strive to lead and to a community they want to belong to.

In their branded content campaign for their Pace Breaker Joggers, Wunder Under Leggings, Zeroed-In Shorts and Align Leggings athletic wear, Del worked closely overseeing and movement directing 4 of lululemon’s top brand ambassadors Jonny Davies, Justin Knussi, Hannah Frankson and Mai Izumitani.

Del planned and designed, working alongside top American director / imagemaker Alexandra Gavillet, a wide variety of exercises including calisthenic, yoga, dumbell, kettlebell, rowing and skierg movement creating action shots for dynamic camera moves and slow motion to show off the durability, resistance, and comfortability of the high-quality materials and premium fabrics used in each technical athletic clothing.