Preeya | Shimmy

Preeya Kalidas is a British singer and actress famed for her roles in Andrew Lloyd Webber’s Bombay Dreams, Joseph and the Amazing Technicolor Dreamcoat & in the soap opera EastEnders.

“Shimmy” was her first release taken from her debut album (I’m Over It) Constant Craving. Shortly after her music career launch Kalidas was awarded the Best Female Act award at the UK Asian Music Awards.

The video shoot for ‘Shimmy’ was based on a dirty warehouse rave theme featuring characters that are gritty but super sexy. There are several choreography & movement sections including girls dancing in silhouette behind plastic sheets, a rave scene with the explosion of coloured powder & Preeya’s dance routines. The idea behind Preeya’s ‘Shimmy’ was to create a motif that was inclusive for everyone to be able to mimic & emulate.